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Current Podcast

Dana Lynn Smith

Listen to Part 3

 Part 2 Air date 12/17/09

I'm delighted to have Dana return for the last JTF podcast series of the year. I'm so impressed with her informative series of top-notch books that offer real-world guidance, tips, and strategies for successful online promotion.

The topic for this podcast series will be How to Create a New Blog or Upgrade and Revitalize Your Existing Blog. Because we have so much great information for you, we'll be splitting this series into three podcasts.

Part 1 – Planning for a Successful Blog and Setting It Up Aired 12/3/09
Part 2 – Creating Compelling Content and Adding Sidebar Features Aired 12/10
Part 3 – Promoting Your Blog and Profiting From It Aired 12/17

We'll talk about why blogging is such an important promotional tool and how to do it effectively. We'll also discuss choosing the right blogging platform and domain name, what to blog about, how to use blogging as a social marketing tool, how to increase your readership, and more.

This podcast will also include a link to a special resource page with
freebies and goodies mentioned during the show!

While many of Dana's books are geared toward authors, the information and strategies are so sound that they can be applied to anyone who wants to create a successful online presence. I highly recommend her book Get Connected, which is written for a broader audience.

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer series. She has a degree in marketing and 15 years of publishing experience.

Archived Podcasts

Carolyn Howard-Johnson

Part 1 & Part 2

Air date 10/22/09

I'm delighted to chat with Carolyn Howard-Johnson again in another two-part interview. We barely scratched the surface of Carolyn's vast knowledge in the previous podcast (see archives below). In Part 1 of this interview, you'll be treated to some candid insights into Carolyn's life and the process behind the writing of her novel, This is the Place. We also chat about her book of short stories and a candid look at how books come from our own life stories in a way that engages the reader.

In Part 2, we discuss more ways to market a fiction book including the role of online marketing as well as the emergence of e-books, virtual tours, and how giving "freebies" create buzz. We'll also chat more about poetry and the unique ways it can be promoted.

In this podcast series, you'll gain insights into who Carolyn is and discover how she has kept one of her books selling for over eight years!

Carolyn Howard-Johnson is the award-winning author of The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. An instructor for UCLA's world-renowned Writers' Program, she was also named Woman of the Year in Arts and Entertainment by members of the California Legislature. Learn more about Carolyn and her wonderful books at www.HowToDoItFrugally.com and www.thefrugaleditor.blogspot.com.

Dana Lynn Smith

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Air date 9/17/09

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer series. She has a degree in marketing and 15 years of publishing experience.

Dana joins us again to talk about why Twitter and Facebook are such valuable promotional tools for authors and how to really take advantage of these powerful networking tools. If you’ve ever wondered what the heck you should be tweeting about or whether you should be promoting through a Facebook profile, page, or group, you’ll find the answers here.

See details on Dana's new books Facebook Guide for Authors and Twitter Guide for Authors

Dallas Woodburn

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Air date 8/28/09

I am so impressed with what one talented and passionate person can do to make a real difference in the world through writing, and you will be too when you hear this podcast with Dallas Woodburn and the path she has been on since the age of five. She also shares tips and insights on connecting with young readers, using social networks in effective ways while still portraying a professional image, self-publishing, and promoting through speaking engagements. Her enthusiasm is contagious and will give you the desire to reconnect with the sheer joy found in the creative process of writing.

Woodburn is the author of two collections of short stories, two novels, and more than seventy articles in publications including Family Circle, Writer's Digest, The Writer, the Los Angeles Times, and seven Chicken Soup for the Soul books. She is also the founder and CEO of Write On! For Literacy, a nonprofit foundation to encourage kids to discover joy, confidence, and a means of self-expression and connection with others through reading and writing. Her publishing company, Write On! Books, publishes anthologies of stories, poems and essays by young writers for young readers. Visit WriteOnBooks.org for information on Woodburn, writing camps, illiteracy projects, book drives, and so much more.

Carolyn Howard-Johnson

Part 1 & Part 2

Air date 8/14/09

I'm delighted to chat with Carolyn Howard-Johnson in a special two-part interview. Carolyn is known as the queen of tips for marketing frugally and she generously shares them with us, along with special tips for writers of fiction and poetry. If you're connected to the business of books or marketing, this is a must-hear show!

Carolyn Howard-Johnson is the award-winning author of The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. The former is the winner of USA Book News "Best Professional Book" award and the Book Publicists of Southern California's coveted Irwin Award. The Frugal Editor is both a USA Book News winner and a Reader Views Literary Award winner and won the New Generation Marketing Award. An instructor for UCLA's world-renowned Writers' Program, she was also named Woman of the Year in Arts and Entertainment by members of the California Legislature. Learn more about Carolyn and her wonderful books at www.HowToDoItFrugally.com and www.thefrugaleditor.blogspot.com.

Michael Turner

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Air date 6/25/09

Author Michael Turner has been the organizer for the Nashville Writers Meetup group since 2003, which has grown from three members to over six hundred. He also heads up the Nashville Podcasting Meetup group. Michael’s book, The S.E.C.R.E.T. Method to Winning the Scholarship Game: 51 Secrets for Financing Your College Education at Little or No Cost, will soon be released as an e-book.

We'll be discussing the benefits of networking face-to-face with other writers. Discover how meeting with other writers on a regular basis can help you develop relationships that will hone your craft and provide tips and tricks of the trade.

Gabriel Anton

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Air date 6/11/09

Award winning illustrator/visual artist Gabriel Anton joins us to discuss producing custom artwork for childrens' books, fashion, stationary, and small business ads. We'll also discuss author - illustrator relationships and ways for authors to find artists.

If you're a children's author, you'll definitely want to catch this show.

Suzanne Lieurance

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Air date 5/26/09

The Working Writer's Coach, Suzanne Lieurance, joins us to talk about her upcoming Working Writer's Summer Bootcamp. It has three has 3 different tracks this year including: 1) writers who wish to write a novel over the summer, 2) writers who wish to write a nonfiction book or break into the magazine markets over the summer, and 3) writers who wish to learn the business of writing for children.

We'll also be talking about her 12-week Working Writer's Coaching Program that's designed to help writers create a freelance writing career and develop an online presence with a professional blogsite.

Nikki Leigh

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Air date 5/21/09

Award winning fiction and non fiction author, Nikki Leigh, provides Web 2.0 promotional services and virtual book tours for authors. Nikki brings over 16 years of promotional experience and over 8 years of online promotional experience to each project. She works with her clients to help them establish and/or build their online presence and helps them learn to identify and reach the correct target market for their books. Promo 101 Virtual Blog Tours and Promotional Services are always open to finding new ways to help all authors learn to promote more effectively. In addition to business books and novels, Nikki Leigh is the author of Book Promo 101 and Book Promo 201.

Read the review of Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing on the JTF blog.

Dana Lynn Smith

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Air date 5/7/09

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer series. She has a degree in marketing and 15 years of publishing experience.

Dana joins us again to talk about why social marketing is such a valuable promotional tool for authors. We will also discuss her book Successful Social Marketing, the second release in her new series of e-books.

This guest podcast is part of the virtual book tour for Dana’s new book, The Savvy Book Marketer's Guide to Successful Social Marketing. See the complete tour schedule here. She offers something new on every day of the tour.

Read the review of Successful Social Marketing on the JTF blog.

Dana Lynn Smith

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Air date 4/23/09

Dana Lynn Smith spent over a decade managing book production, marketing, fulfillment, and bottom-line profitability at Hoover's Business Press, before starting Texana Publishing Consultants two years ago. She has degree in marketing and 25 years of marketing experience. She also specializes in developing marketing plans for nonfiction books.

On this podcast Dana offers some great tips on marketing to libraries as we discuss her book, Selling Your Book to Libraries, which is the first release in her new series of e-books, The Savvy Book Marketer Guides. You can also visit her blog and subscribe to her newsletter and receive Top Book Marketing Tips of 2008.

Read the review of Selling Your Book to Libraries on the JTF blog.

Karen Reddick

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Air date 4/16/09

Karen Reddick is the owner of V-And-E-Services and The Red Pen Editor providing virtual author assistance and editorial services to publishers, authors, and writers.

Join us as we discuss the 2nd edition release of her incredibly helpful book, Grammar Done Right! a clear, commonsense approach to grammar and style. We also talk about the business of writing and how a professional author's assistant can aid you in all aspects of your publishing journey.

Read the review of Grammar Done Right! on the JTF blog.