The new extension will feature:

• Site themes for download
• Training classes to get you up and running quickly
• Site design advice and how to choose one that works best for you
• Tips to avoid expensive mistakes
• How-to blog posts
• Podcasts with design experts and advanced users
• And so much more!

Be sure to check back in often for announcements on the launch. Or, you can subscribe to the RSS feed for immediate notification.

You can also follow Just the FAQs on Twitter.

One of the observations that Sterling made was that folks tend to describe themselves by filling their profiles with a list of generic adjectives such as: honest, dependable, and caring.

She stated that if everyone used these words to describe themselves then those qualities would no longer be unique. Instead, she suggested that creating a brief demonstration of those qualities would have more impact. For instance, a man could include a statement such as the following: I’m the guy you would call at 2:00 a.m. to come change your flat tire.

According to Sterling, such a statement shows compassion in action. It also demonstrates that he is a dependable, caring, enduring, and tolerant person. A demonstration statement delivers a vivid picture to the reader and helps them easily connect and identify with you.

That’s exactly the kind of connection you want to make with your clients.

You can use this online dating profile tip to help you market your product or services. For instance, if you offer a how-to series or helpful tips and state that they are easy to use, who considers them easy? One of the tag lines for Just the FAQs books is that they are written for non-geeks, which helps the target audience immediately identify with the product. The profile statement connects directly to the reader and demonstrates that it meets their need.

Another aspect of profiles that Sterling sited was that they often don’t convey the very best attributes of a person. When she read profiles that her friends had posted, she knew that they were omitting endearing traits. So, she offered to write profiles for them.

You can use this trick to show off your skills too.

Think of it as writing a profile for your best friend. You would be excited to tell others about them and all the wonderful things they had to offer. Excitement is contagious. If a potential client gets excited about what they read on your site, they are likely to tell someone else about it. Word-of-mouth is the best kind of promotion and makes products go viral quickly.

The profiles that Sterling writes are intended to get responses. Think of this as a conversion rate. Give your readers a reason to read more or to buy your product or service right away. As Sterling states on her site, “In the business of sales and marketing, traits do not sell products, but rather, it is the power-packed words describing a product’s benefits that trigger an emotional response and, ultimately, a purchase.”

In this podcast we’ll focus on Promoting Your Blog and Profiting from it. We’ll also talk about why blogging is such an important promotional tool and how to do it effectively.

If you haven’t done so already, listen to Part 1 of this series, which covered Planning for a Successful Blog and Setting It Up as well as Part 2, which covered Creating Compelling Content and Adding Sidebar Features.

This podcast will also include a link to a special resource page
with freebies and goodies mentioned during the show!

If you’re an author, artist, musician, wanting to share your passion with the world, or an entrepreneur or small business owner wanting to increase your Web presence, this is the show for you!

Listen to the new podcast now!

In this podcast we’ll focus on Creating Compelling Content and Adding Sidebar Features. We’ll also talk about why blogging is such an important promotional tool and how to do it effectively.

If you haven’t done so already, listen to Part 1 of this series, which covered Planning for a Successful Blog and Setting It Up.

This podcast will also include a link to a special resource page with
freebies and goodies mentioned during the show!

If you’re an author, artist, musician, wanting to share your passion with the world, or an entrepreneur or small business owner wanting to increase your Web presence, this is the show for you!

The podcast airs Thursday, Dec. 10th. Visit Just the FAQs Podcast for more.

Want to let your friends know about this show? Click the Share button below to post it to Twitter and Facebook.

We’ll talk about why blogging is such an important promotional tool and how to do it effectively. We’ll also discuss choosing the right blogging platform and domain name, what to blog about, how to use blogging as a social marketing tool, how to increase your readership, and more.

This podcast will also include a link to a special resource page
with freebies and goodies mentioned during the show!

If you’re an author, artist, musician, wanting to share your passion with the world, or an entrepreneur or small business owner wanting to increase your Web presence, this is the show for you!

Visit Just the FAQs Podcast for links to the show.

Want to let your friends know about this show? Click the Share button below to post it to Twitter and Facebook.

SEO

SEO is an acronym for Search Engine Optimization. It describes specific techniques used to improve your ranking in a search engine, like Google, or to increase the volume of traffic to your site.

Virtual Blog Tour

With so many blogs and social networking groups available that focus on certain topics, many product owners have found it advantageous to market their wares on these sites. Instead of doing a cross-country tour, they opt to be a featured guest on a blog, an internet radio show, or a podcast. Since the tour is conducted in cyberspace, it is known as a virtual tour. There are many virtual tour coordinators that will contact blog owners and help you schedule a guest opportunity with them. Tours usually run from one to four weeks.

Click here for more info on online marketing lingo.

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Tags

There are several types of tags. Some of them are associated with the code that makes up a website. There are two types of tags in this category. The first are meta tags and include information about the site that is indexed, or picked up, by search engines. They include the description of the site or keywords that folks might type in to a search engine to find a site like yours. The second type of website tag refers to the actual coding in a language like HTML. These tags tell the content how to display, such as making text bold.

The other category of tags are used in social bookmarking. These allow viewers of a site to share the link for that site with their friends. In other words, if you are visiting a site you enjoy, you can bookmark it using links found on that site, which will automatically make the link to that site available for you to send via email to your friends. There are also bookmarking services that allow you to keep a running list of your favorite sites and make that list, or any portion of it, available for public viewing. These are called shared online bookmarks, or tags.

Links, Permalinks, and Anchor Links

As you may already know, a link is text or a graphic that you can click and be taken to another site for more information. On a blog, each post has a link that is permanently associated with it. This is called a permalink. The blog itself will have a URL, like http://myblog.com While you are on the blog, if you click the title of any post, you will be redirected to another page that shows only that post. That is the permalink and will look something like this: http://myblog.com/2009/06/title-of-post.html. You can use the permalink to direct folks to specific posts on your blog.

An anchor link is much the same, however, it redirects the viewer to a specific place on a website page. You’ve likely seen these on a FAQs page, where there are multiple links at the top of the page and clicking on one takes you to that specific information further down the page.

Some folks are beginning to use the term anchor link to mean links that use specific keywords. For instance, if you make a blog post and want to send folks to an article that you have written, instead of using the words “more info” for your link, you should use the title of your article.

Click here for more info on online marketing lingo.

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Widgets, Gadgets, and Plug-Ins

Plug-ins, also called add-ons, are small programs that provide addition features to a larger program, also known as an application, or app. They are usually created by third-party developers (not associated with the original program developers). Most are inexpensive or free. On a blog (and many mobile devices), these additional programs are called widgets or gadgets. They usually cannot function as a standalone program outside the framework of the larger program on which they are intended to compliment. (For more information, see the article Using Gadgets on Your Blog.)

Tools

Tools are software applications similar to widgets in that they provide additional features in association with another program. However, they work as a standalone product and can usually be found on their own site and will likely require that you to sign up for an account with them. Twitter, in particular, has hundreds of tools that make it easier to use or deliver posts made on it to other applications, like FaceBook. There are also hundreds of tools, or apps, that allow you to post to your sites from your mobile phone.

Click here for more info on online marketing lingo.

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RSS Feed

Initially, RSS stood for Rich Site Summary; but, due to several revisions, is generally now considered to stand for Really Simple Syndication. It allows you to quickly deliver, or feed, the changing content, news, and podcasts on your blog or Web site to multiple sources for syndication and directly to readers who subscribe to your feed. It also allows subscribers to read the latest updates from multiple sites without having to actually visit each site.

There are three parts to RSS feeds. The first is a feed reader that displays the information from your blog post to the end user, or subscriber of the feed. The second is the software used by the content generator (you, the author) to create the feed in a special format. The third is an RSS Feed link on your site.

RSS feeds are becoming increasingly popular and are beginning to replace opt-in newsletter subscriptions. The most popular RSS feed software is FeedBurner. It is free and easy to setup and install on your blog. (For more information on feeds, see the article Why Do I Need RSS Feeds?)

Social Networking and Micro-Blogging

Blogs were originally used to help drive traffic to a static site. Now that more folks use blogs as their main site, micro-blogging has become a popular way to send traffic to it. Micro-blogs are part of a growing trend on the Internet called social networking, or social media. Sites like Twitter and FaceBook are micro-blogs. They allow you to post brief commentary or snippets of information with links to the full content, which is usually located on a blog or a static site. Social networking also includes sites for groups of like-minded people. Ning is one of the most popular sites that serves as a host for group blogs.

Click here for more info on online marketing lingo.

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Web 2.0

Until a few years ago, sites on the Internet were rather static, meaning that most sites were like printed brochures where viewers could read information. Over the past three or four years, the Internet has become more interactive, opening up two-way communication between site owners and viewers through sites like blogs. In the past couple of years, social networking sites have become popular, allowing groups of people to communicate together. Static sites are considered Web 1.0 while interactive sites are considered Web 2.0.

Blog

The word blog is a shortened version of the term Web log. The first blog started out as a personal diary where viewers could leave comments. Each entry in the blog is called a post. Blogs have become a staple in online marketing and allows the blog owner to post news or topics of interest to their target audience.

Blogger and WordPress are the two most popular blog platforms mainly because they are free and fairly easy for folks with no coding experience to use. (For more information on these platforms, see the article Blogger or WordPress?)

Click here for more info on online marketing lingo.

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