Posts Tagged ‘Books’
The 4 Layers of Online Promotion
Marketing online requires a layered campaign that makes full use of all media types available. This includes a static site, a blog, and various social media sites. The point of this layered strategy is to position yourself as an expert or person of interest with something that others want. Ultimately, the aim is to drive traffic to your product or organization.
Internet marketing first started with static sites. They were like a digital brochure. But people crave personal connections, not ads. A few years later blogs were born and they offered a way for site owners to proclaim something and then to interact with readers on a limited basis through comments. The point of the blog was to 
engage the reader and drive traffic back to the static site.
With the advent of WordPress, blogs have been combined with static pages as an all-in-one package. The constantly changing content of the blog is still the draw for repeat readers. Blogging has become one of the best ways to establish yourself as the go-to person and to keep interest alive on a product.
As people’s lives become even busier, and as more and more people are receiving internet communications on the go via their phones, micro-blogging has become the top disseminators of information. Sites like Twitter and Facebook quickly established millions of users around the globe.
Each layer of online promotion has its own set of tricks, rules, and etiquette. The very best set of books I’ve read for developing an online marketing strategy that builds these four layers into one beautiful cake, icing and all, are written by The Savvy Book Marketer, Dana Lynn Smith. While most of her books are geared toward authors, the infor
mation applies equally well to artists in all mediums, product and service sellers, and even organizations.
One book in particular, Get Connected, delivers the information needed for anyone to make the best use of the second most powerful marketing tool on the planet, which is the Internet. Of course, the top marketing tool is word-of-mouth advertising. Making use of the info in Dana’s books will get the buzz going for you.
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New WordPress Books Available
I’m delighted to announce that the new WordPress.org series from Just the FAQs is now available!
The Reference Manual covers every aspect of WordPress with screenshots and detailed descriptions. It also includes tutorials on posting, creating new pages, and working with your media library. If it’s on WordPress, it’s in the manual. (95 pages)
The RSS Feeds book guides you step-by-step through two methods of setting up, fully customizing, and optimizing feeds on your site including using the popular FeedBurner service. (30 pages)
The Quick Start Guide takes you through the essential first steps you should take just after installing WordPress. Plus, it guides you through customizing the look of your new WP site and making your first post as well as uploading images. (14 pages)
Visit Just the FAQs for more details on the books and even get a look inside, including the full Table of Contents on each book.
New WordPress.com Series Available
I’m pleased to announce the launch of the new WordPress series of e-books from Just the FAQs. The first set of three e-books details everything you need to know about creating, optimizing, and running a site on WordPress.com.
The 97 page Reference Manual covers every aspect of WordPress with screenshots and detailed descriptions of each element and link available.
The 30 page RSS Feeds book guides you step-by-step through setting up, fully customizing, and optimizing the feeds supplied on some WordPress.com templates or setting up feeds with FeedBurner and installing them on your site.
The 14 page Quick Start Guide takes you through the essential steps of customizing the look of your new WordPress site, making your first post and creating more pages on your site.
The books are available individually or as a full set with special savings.
Another full set of books on WordPress.org sites is already in the works and will be available later this fall.
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