Archive for the ‘Blogger’ Category
10 Reasons Why Blogger is Still a Great Platform
With so many bloggers switching to WordPress, both the .com and .org versions, it may seem that Blogger is a dying platform. After all, Blogger doesn’t offer a way to create static pages or upload text files. However, Blogger still has millions of users and new blogs are being created on that platform every day. They must have a reason. In fact, they have at least ten.
Reason 1: Blogger is simple. It’s quick to set up, customize, and maintain. Even novice bloggers find it easy to use.
Reason 2: It’s free. Bloggers on a budget can start an online marketing campaign without breaking the bank or hiring a site designer.
Reason 3: You can monetize the site with ads. You can’t do that on WordPress.com. That includes purchase links to your own products.
Reason 4: Search engine indexing is fast. Blogger is owned by Google. Blog posts are quickly indexed by the largest search engine in the world.
Reason 5: RSS Feed setup is simple. Blogger provides a handy widget to easily offer feeds through the number one feed provider, which is FeedBurner.
Reason 6: Use feeds to populate other sites. This is the true beauty of RSS feeds, which is an acronym for Really Simple Syndication. Your blog posts can be fed to any other site on the Web. This is especially helpful if you already have an established site. With only minor coding changes, your blog posts can appear on your site. See an example.
Reason 7: Link to virtual pages. You can create virtual pages on Blogger and link to them in the sidebar. Simply create a post with the info you want to display as a virtual page. By using the text/HTML widget, you can easily create a text link to that post. Since posts are archived forever, it becomes a virtual page linked in your sidebar.
Reason 8: Widgets, widgets, widgets. Blogger comes standard with many useful widgets and there are literally thousands freely available on the Web with more being created every day.
Reason 9: Blogger is great for groups. It’s easy to set up group blogging on Blogger. This is especially helpful if you have multiple authors contributing information, such as a book review club.
Reason 10: Sharing your passion with others. Blogger is a great platform for those who want to connect with like-minded people around a particular topic. Book reviewers love Blogger because the focus is on constantly changing products centered on a certain genre, unlike authors whose focus is on one product and themselves. Reviewers don’t usually need additional pages for static content. They make great use of the sidebar to offer affiliate links for buying books, which is something they can’t do on WordPress.com.
Even though WordPress is gaining in popularity, there are still plenty of good reasons for choosing Blogger as a marketing platform. And, if you chose to switch to a WordPress site later, there are handy tools to help you export your entire Blogger site.
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